Named Title Partner of Crown Royal Players’ Championship

The Grand Slam of Curling announced today that Crown Royal has signed on as the new title partner of the Crown Royal Players’ Championship.

As part of this media partnership, Crown Royal will receive prominent in-venue integration across the Grand Slam of Curling’s most prestigious event of the season.

This season’s Crown Royal Players’ Championship will take place at Southeast Event Centre in Steinbach, MB, Jan. 6-11, 2026. Long considered the "crown jewel" of the Grand Slam season, the event features the top curling teams from the season competing for the largest prize purse.